There’s no denying it: selling a home is stressful. With countless details to consider, and just as many preparations to make, you’ve got your hands full before the first potential buyer ever walks through the door. Then there’s the matter of attracting the right buyers in the first place. In this day and age, a solid marketing plan is crucial to your success, which means you need an experienced real estate agent on your side. Take a look at these 10 marketing strategies your Realtor should be using to boost your listing to the top of the heap, and discover how Andersen Group Realty goes the extra mile.

Set a Competitive Price

It may seem counter-intuitive to use pricing as a marketing tactic, but setting the right selling price is key. While many agents may convince you to settle on a price that will get snatched up quickly, our highly experienced team takes pricing to the next level. By conducting a personalized analysis of the market as it relates to your home, our expert Realtors will help you find the best price possible.

Stage Your Home

To stage, or not to stage? It shouldn’t even be a question. Consider this: staged homes sell an average of 73% faster than others. We’ll put you in touch with our premier professional stager, who knows precisely how to ensure that your home looks its absolute best for prospective buyers.

Hire a Professional Photographer

Each one of our listings is professionally photographed. With the vast majority of real estate searches starting online, featuring high-quality photos of your home is critical if you want people to take notice. Buyers won’t think twice about skipping your listing if the photos make it look less than stellar.

Create a Virtual Tour

By including a floor plan, 3D model mapping, and a video walkthrough, our virtual tours give buyers a sense of what your home has to offer, and give you a leg up on the competition.

Highlight the Neighborhood

Perhaps your property is within walking distance of a park, or located in a fantastic school district. Your Realtor should play up your neighborhood’s best amenities, because buyers aren’t just going to live in a home, but in a community, as well.

Leverage Social Media

Realtors who advertise listings on social media are tapping into a huge market of users, including young buyers. We utilize a proven social media marketing approach that’s guaranteed to put your property in front of a wider audience than traditional marketing methods.

Make it Mobile-Friendly

Did you know that 80% of Internet users own a smartphone? As more and more people access the Internet using their mobile devices, mobile marketing becomes more relevant. Our savvy real estate agents will make sure any and all online listings are optimized for mobile users.

Blog About It

A website with a well-curated blog often ranks higher in search engine results than one without. Realtors who blog about their listings vastly increase the chance that those listings will be spotted by potential buyers.

Reach Out to Their Network

These days, an email marketing campaign can go a long way. Your real estate agent should inform everyone in their network about their newest listings. With over 70 years of combined experience in the industry, our contact list is extensive—and we want you to share in the benefits.

Host an Open House

Not all marketing needs to be digital. A good old-fashioned open house, complete with flyers, brochures, and signs, showcases your home in all its glory, and offers curious buyers the chance to stop by with no pressure.

If you’ve been searching for the best Winchester Realtor to help you sell your home, we’re happy to say that your search stops here. Our team of real estate experts takes a unique, hands-on approach to marketing your property to prospective buyers. Contact us today to learn why Andersen Group Realty is the right choice for all of your Winchester, MA real estate needs.

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