Social media is an excellent way to build a network or bring a brand to life, but it is often overlooked as a platform for property listings. Many Realtors have their own blogs and social media followings, but neglect to utilize these resources as the powerful real estate marketing tools they are. At Andersen Group Realty, we employ marketing tactics designed for the modern era of luxury real estate, including creating targeted social media posts to help you sell your home. Here’s how we do it.

Before we begin our marketing campaign, we need to create the stunning visuals that we’ll show online to draw in prospective buyers. The first step is making sure your home is ready to be photographed. We recommend consulting with our premier home staging expert, who will advise you on the best way to arrange your home in order to accentuate its best qualities.

Once your property is looking its finest, we capture still photos and create a walkthrough video using a professional high-res camera. We also use cutting-edge technology to take 3D Matterport scans of your home, generating a detailed floor plan and an interactive virtual walkthrough. These visual elements are instrumental in marketing to an online audience, allowing buyers to experience the look and feel of your home before they ever set foot inside.

After we have everything we need, we build a custom page on our website to host your listing. This page forms the cornerstone of our online marketing campaign, featuring photos, a detailed description of the property, virtual and video walkthroughs, and more. We feature all new listings in our newsletter, cross-post them to our other website, and post them on our social media profiles, using customized target demographics to ensure your property gets seen by the right audience.

Each listing gets its own promotional Facebook post, which we then boost to our network of over 10,000 contacts to ensure maximum reach. We also post our listings on Twitter and Instagram, in addition to a vast array of popular real estate websites, such as Zillow and Trulia. This approach enables us to maximize your home’s web exposure—a must in today’s market, where increasingly more real estate searches are beginning online. With our help, your home will find its way to the right buyer in no time.

If you’re looking for a team of expert Realtors who can take your luxury real estate listing to the next level, consider Andersen Group Realty. Our innovative approach to real estate comes with a personal touch, and a commitment to provide the highest level of service possible. To end your search for the best team in Winchester, MA real estate, contact us today.