The real estate game has changed, and with it the methods used to market homes to potential buyers. Today’s homebuyers begin their searches online, and want to gather as much information as possible about a property before they decide to see it in person. It’s common knowledge that you need top-quality photographs if you want buyers to notice your home, but here at Andersen Group Realty, we take things up a notch by employing the latest in visual technology. Here are a few current technologies that are sure to enhance your listing and give it that extra edge over the competition.

3D Model Mapping

For each of our listings, we construct an interactive digital floorplan with Matterport’s 3D model mapping technology. This enables buyers to view the layout of your home from multiple angles, including top-down and cutaway perspectives. But it doesn’t stop there—viewers can also zoom in and explore each and every room in full, clicking through a high-definition digital model of the property. Matterport’s cameras use state-of-the-art technology to digitally recreate the colors and textures of your home as faithfully as possible, creating an experience much akin to visiting in real life.

Drone Photography

If you’re the owner of an especially impressive estate, such as one with beautiful grounds or exceptional architecture, Andersen Group Realty’s team may opt to highlight the exterior features of your property by utilizing aerial drone photography. Drones can also be used to showcase an entire neighborhood, including a home’s proximity to schools and amenities.

Video Walkthrough Tours

Video walkthroughs differ from 3D virtual tours primarily in that they are not interactive. However, they’re great for giving potential buyers a way to emotionally connect with a home they haven’t yet seen in person. We create video walkthroughs for properties we list, providing prospective buyers with an intimate look at any home that captures their interest.

Despite the need to market directly to consumers, selling a home in this day and age doesn’t have to be an ordeal. At Andersen Group Realty, we make use of some of the best technologies available to enhance the appeal of our luxury real estate offerings, and to make your listing stand out from the crowd. To discover how our friendly team of Winchester, MA real estate professionals can help you sell your home, reach out to us today.

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